Work Experience

Lightspeed Commerce
Marketing Automation Specialist
2023-Current

Lightspeed is the premier POS system for retailers, restaurants, and golf courses. As one of the fastest-growing companies in Canada that also operates internationally, my role focused on boosting our North American retail and golf base, while automating processes across different technologies.

Achievements

• Collaborated with the outbound sales team to create a closed-lost campaign that generated over 70 SQLs and $5,000 USD in monthly recurring revenue
• Designed an automated flow for recurring Lightspeed Capital emails that reduced manual sends by nearly 70%
• Performed a gap analysis against our competitors to guide TOFU nurture redesign, boosting MQL conversions

LANDR Audio Inc.
Email Marketing Specialist
2019-2021

LANDR is the one-stop shop for musicians, offering a range of services including its flagship mastering product, digital music distribution, audio samples, and plugins. My role involved building emails using HTML and CSS, segmenting audiences, and monitoring campaigns.

Achievements

• Created drip campaigns and in-app communications that increased customer acquisition, cross-product adoption, and retention
• Helped develop a new onboarding journey that drove product awareness and new subscriptions
• Analyzed, monitored, and drew insights from funnel performance data, while improving performance metrics through A/B testing

Specialized Skills

Email Service Providers

  • Salesforce
  • Pardot
  • Hubspot
  • Mailchimp
  • Customer.io
  • Intercom

Other Software

  • Feedotter
  • Chameleon
  • Beefree
  • JIRA
  • Miro
  • Amplitude
  • Google Workspace
  • Microsoft Word + Excel
  • Adobe Suite
  • Asana

Certificates

Fullstack Developer Certificate
Le Wagon, MTL
2020

Pardot Specialist Certificate
Salesforce, MTL
2024

Awards

Social Sciences and Humanities Research Council Award
McGill University
2022

Graduate Excellence Fellowship Award
McGill University
2021

Education

Master of Urban Planning (MUP)
McGill University
2021-2023

Bachelor of Fine Arts (BFA)
Concordia University
2015-2019

Languages

English – Native
French – Professional